webinar in the Think2010 series

Last week, Google’s US Managing Director Bonita Stewart hosted the 2nd

webinar in the Think2010 series, entitled “Think2010: Four Winning

Moves for 2010.” She discussed tools and strategies that you can use to

differentiate your offerings, increase competitive advantage, and

ultimately seize opportunities as the economy recovers. Below are the

four key takeaways from the webinar:

1) Use precision - Flexibility yields stealing share: Utilizing

precision through search can serve as the world’s largest focus group

and allow you to understand how consumers want to engage with brands.

Tools like Google Analytics and Insights for Search can help you

increase this precision.

2) Develop deeper connections - Consumers want to connect: Understand

your audience and how they are communicating, then develop marketing

campaigns to target your ideal consumers. Utilizing new communication

technologies within ad creatives can make your advertising more

interactive. Advertising on community centric mediums like YouTube can

help to increase brand engagement and ultimately help you develop

deeper connections with consumers.

3) Innovate - Marry the art and the science: News and optimism about

the economic recovery have increased over the past few months. Business

leaders across the globe are thinking forward and seizing the

opportunity to throw out old marketing rules and embrace innovation as

they gear up for 2010. Large brands like GM and JetBlue, for example,

are coming up with new digital strategies to act nimbly and ensure

they're prepared for the opportunities the recovery will offer.

4) Be relevant - Consumers don’t stop searching: It’s important for you

to stay engaged and in touch with consumer demands. Keeping a pulse on

search trends is a live, real-time way for you to stay up to date on

consumer interest and sentiment.

If you missed this webinar and would like to learn more, please visit

the Google Business Channel on YouTube to see the recorded version.

Also, be sure to stay engaged with the Think2010 series at

www.google.com/think2010 where you can view videos, blog posts and

future webinars.

Posted by Katrina Kurnit, Inside AdWords crew

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Posted By Inside AdWords crew to Inside AdWords at 11/17/2009 03:13:00